Movie Poster QR Code

Movie Poster QR Code, originally uploaded by rob-the-org.

I took my daughter to see the Disney/Pixar movie "Up" yesterday and on the way out of the theater there was this green movie poster w/ a large QR code, a date (9-9-09) and a rating (PG-13) on it.

I took a picture of it w/ my Blackberry (obviously) to see what this movie was for. I wasn't able to find a QR decoder for my model of Blackberry - so it had to wait until I got on-line this morning. I uploaded the picture to ZXing's Decoder and got the following URL;

http://9.msite.tv/qr1

After making sure my security software was up to date - I went ahead and went to the URL. Turns out this goes to an exclusive trailer for Tim Burton's new animated movie "9".